Product Launch Support
If you’re launching a new product, you may be wondering how best to communicate it with your audience. Explaining the benefits of the product, how to use it, and how it addresses complex needs can be difficult to get across in a simple email, web page or leaflet.
That’s where our learning management system for product launch support comes in. We can support you with communicating your product to the relevant people, ensuring that every stakeholder has an in-depth understanding of what it is, how to use it, and how to sell it.
Potential product launch challenges
From mismanaging the marketing of your product so it doesn’t reach the right people, to the desired audience not knowing how to use the product, there are myriad challenges to launching a new product. That’s why it’s important to have a product launch strategy, including a platform with all the relevant information in one place.
Other challenges you might face include:
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Dealing with intermediaries, who may not be the end-users of your product, but still require a thorough understanding to refer it on.
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An evolving product. If your product changes over time, you’ll have to go through the communication process all over again with every new development.
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User feedback. Are you likely to tweak your product based on feedback from users? If so, you’ll face the same challenges again of communicating the changes or using great feedback as a marketing tool.
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Lacking in-house resources. Do you have the right mix of tools and people in your business for a successful product launch?
How can an LMS solve your product launch challenges?
A learning management system should be an integral part of your product launch plan to ensure it goes as smoothly as possible and reaches the right people. Here are just some ways you can utilise our LMS and related services:
Education rather than selling: Rather than going for the hard sell, showing end-users and intermediary parties how to use your product instead can yield good results.
Mandatory training: In certain industries like healthcare, products can’t be sold without training, so it’s even more important that you can show that mandatory learning has been completed for relevant parties.
Communicate via different mediums: Whilst traditional product launches might focus on one channel of communication (leaflets or a single web page, perhaps), with an LMS you can utilise different methods, from written text and reports to videos and even quizzes, to get your message across.
Tap into our expertise: Wyoming has a wealth of experience in digital marketing and lead generation which you can utilise to find and engage more users. Our design, brand, content and social specialists can also support you to create engaging content.
Ensure the message has been understood: It’s easy to read traditional product launch messaging and check the box to say it’s been understood - but with an LMS, you can be sure with tests and quizzes.
Incentivise your audience: Reward them for working through the material with certificates.